![]() His non-threatening demeanor has made his films popular with younger woman and has led him to more mainstream opportunities.ĭeen is currently working on a Hollywood movie called “The Canyons,” in which he is co-starring with Lindsay Lohan. He has made a name for himself by defying stereotypes about male porn stars: he comes off as a funny, slightly goofy boy-next-door. At 26 years old, he has already appeared in over 1,200 movies. The Boy Next Door: Deen is arguably the hottest male performer in the porn industry. Here are several adult film stars who are using Twitter to attract a wider audience: Social media has the power to change how the public views porn stars, according to Tibbals, and it may ultimately make porn more mainstream and socially acceptable. ![]() “One of the things that comes with social media is the deconstruction of stereotypes.” “You are seeing a different kind of relationship that a viewer has with a porn performer,” Tibbals said. While they all promote their movies, most focus more on their hobbies, current events and personal lives. Many of the performers are surprisingly funny, smart and engaging on Twitter. “You don’t see Angelina Jolie tweeting directly to people.” “That kind of interaction is something you don’t see mainstream celebrities doing to the same degree,” according to Tibbals. The performers who are successful on Twitter are the ones who open themselves up and share parts of their non-professional life with fans, allowing followers a window into their off-camera personalities. “But now you can become a true fan of a porn star.” “Before it was about pure fantasy: you didn’t have enough information to be real fans of performers,” she said. Social media is profoundly changing the porn business, according to Chauntelle Tibbals, a visiting scholar at University of Southern California who studies the porn industry. From our company’s point of view, it’s pure customer service.” “It’s not going to go away, it is the future. “Twitter is like an instant focus group,” explained Palumbo. If viewers of a new movie trailer tweet that there is too much emphasis on male characters, Palumbo will make a call to the edit department asking for changes. Palumbo begins his work day by logging onto Twitter to gauge reaction from the fans to his company’s movies and performers. “I try to instill in performers that you should let people know who you are, invite them into your interaction,” he said. ![]() Palumbo holds seminars for adult movie actors, helping them set up their accounts and guiding them on how to tweet in a way that will connect them to their audience by engaging directly with fans and showing some of their personal sides to their followers. “Via our social media platforms like Twitter I’m trying to establish brand loyalty, like people have for a company like Disney,” said Palumbo, a social media strategist at Digital Playground, an adult movie production company. “If you’re not on Twitter, you are definitely at a disadvantage right out of the gate,” he said.Īlexander Raymond Palumbo was one of the first executives in the adult entertainment business to embrace social media, first on Friendster, then Myspace and now on Twitter. Porn stars showcase all-American success? Miller estimates that 90% of porn performers are on Twitter, and he believes it is essential for new performers to use social media effectively to promote themselves and build their “brand.” “Since most mainstream pop culture publications don’t cover the porn industry (and) porn movie reviews don’t generally appear alongside reviews of big Hollywood movies … the adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer.” “Twitter has opened up these porn stars fan bases like nothing the adult film industry has ever seen before,” said Dan Miller, managing editor of XBiz, an adult industry trade publication. They are using the social media site to engage directly with their fans and build their individual brands Once relegated to sleazy red-light districts and the darker corners of the Internet, porn stars are now gaining followings in a surprising place: Twitter.
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